Sounds like you’ve heard the very same thing before. About Generation Y. Right. But there were no smartphones when Gen Y grew up. Gen Z is the first generation that doesn’t compare the analogue past with the way they act, communicate and organize themselves now. When we dig deeper into the lives of Generation Z, you’ll be surprised how smartphones lead to stronger family bonds, more fear of the future and an ever increasing pressure to perform well. It is harder to attract Gen Z’s attention and more challenging to lead this generation with little career ambitions and used to instant feedback.